Creative Directing Portfolio
Welcome to my creative directing portfolio. With a refined touch and a passion for simplicity, I craft designs that resonate with elegance and clarity. Drawing inspiration from diverse industries—whether it’s the innovative world of skincare, the cutting-edge realm of technology, or the intricate details of accessories—I bring a unique perspective to each project. My background in photography and creative directing enriches my approach, which allows me to create visually compelling work for my own brand, as well as each brand that I work with. Each piece is a testament to my commitment to blending artistry with functionality, resulting in designs that are both timeless and impactful. Explore my portfolio to see how these influences come together to create beautiful, effective designs.
In my portfolio you will designs of Virtual Art Exhibit, logos, social media ad creation, pamphlets, business cards, web pages, catalogs, and packaging.
Virtual Art Exhibit
Explore my virtual art exhibit section, where I blend creativity and strategic vision to concept, create, and produce captivating marketing materials for art shows. From initial brainstorming to final execution, I bring a meticulous approach to every aspect of art show promotion. My role encompasses designing engaging visuals, developing cohesive branding, and producing compelling content that elevates the exhibit experience. By integrating innovative design with targeted marketing strategies, I ensure each art show resonates with its audience and stands out in the digital landscape. Discover how my creative directing expertise transforms artistic concepts into visually stunning and effective promotional campaigns.
During the virtual exhibit, I created a series of audio that accompanied the the different pieces in the exhibit and were also used to create social media content. The audio consist of me explaining my process for creating the series, what the different themes in the series meant to me and the symbolism of certain elements were in the series.
Packaging
Hair Creations and Skin was looking for elegant, luxury packaging design to appeal to their high, end client base. I designed a series of packaging for their eye cream, vitamin c facial serum and vitamin c moisturizer.
Marketing and Advertisement Ads
I directed and produced these social media ad for Instagram and Facebook and some on, showcasing my comprehensive skills in creative direction. From conceptualizing the ad to executing the voiceover, I ensured that every detail aligned with the project’s vision. Overseeing the final editing process, I managed audio quality and integrated in-video captions, resulting in a polished, engaging ad that effectively captures the audience's attention across platforms. This project highlights my ability to lead every stage of content creation, delivering a cohesive and impactful final product.
I directed and produced this digital ad, which was prominently displayed across multiple locations in NYC. From concept to execution, I crafted an ad designed to captivate the fast-paced urban audience. My role involved overseeing every detail, from visual design to final edits, ensuring that the ad delivered a powerful message with maximum impact on digital screens. This project showcases my ability to create compelling content that stands out in high-traffic environments, demonstrating my expertise in creative direction for large-scale, public-facing campaigns.
The ad playing in Manhattan: in Columbus Circle, 1 block from the MOMA, and on the corner of Fotografiska:
For the NY NOW marketplace show, I crafted an ad for Hair Creations and Skin that elegantly guided wholesalers to their location within the Jacob Javits Center. This ad not only directed attendees to their booth but also showcased the exclusive products available, ensuring the brand’s offerings were both prominently highlighted and compellingly presented.
Pamphlets and Flyers
I designed and directed the creation of a pamphlet for Hair Creations and Skin, tailored specifically for distribution at the NY NOW market. This piece was crafted to engage wholesalers, providing them with in-depth education about the skincare line and its unique offerings. My role encompassed every aspect of the pamphlet’s development, from initial concept to final design, ensuring that it effectively communicated the brand's message while appealing to potential buyers. This project highlights my ability to create informative and visually compelling marketing materials that resonate with target audiences in a competitive market setting.
Photoshoots
Beauty Photoshoots
As a creative director and photographer, my passion lies in creating visually striking and emotionally captivating images that elevate beauty, confidence, and empowerment. I specialize in conceptualizing and executing high-end beauty and fashion photoshoots that not only showcase the products or individuals but tell a vivid story of elegance, strength, and individuality.
This collection highlights my expertise in directing every element of the shoot—from lighting and makeup to styling and composition—to create seamless and powerful visual narratives. My approach is deeply collaborative, working with models, stylists, and makeup artists to ensure each element aligns with the core vision, resulting in images that resonate with both brands and audiences alike.
My portfolio is a testament to my ability to craft luxurious beauty campaigns that are bold yet intimate, capturing the essence of my subjects with timeless sophistication. Whether I’m shooting in a studio or on location, my aim is to push creative boundaries and deliver images that stand out in the competitive beauty and fashion industries.
Fashion Photography
My fashion photography is where artistry meets bold storytelling. With a focus on creating compelling visual narratives, I direct each shoot to not only highlight the beauty of the garments but to also reflect the mood, movement, and personality behind them. Whether working with natural light or manipulating shadows for dramatic effect, my approach is versatile and tailored to enhance the fashion in a way that captivates both viewers and clients.
This body of work showcases my ability to balance the elegance and dynamism of fashion, capturing everything from luxurious textures to striking silhouettes. Every image is designed to bring out the unique character of the model and the clothing, while delivering a strong visual statement that speaks to the audience.
With a background in art direction and branding, I ensure each image aligns with the broader narrative and the brand’s vision, making the fashion come alive in a truly memorable way. This collection represents my commitment to producing high-quality, visually arresting fashion imagery that resonates with both the fashion industry and consumers alike.
Product Photoshoots
In my product photography work, I bring a refined approach to capturing the essence of luxury products with precision and creativity. From high-end skincare to fine jewelry, I focus on making each item the centerpiece of a visually captivating narrative. With an eye for detail and expert knowledge in lighting and composition, I ensure every shot accentuates the unique features of the product while maintaining a polished, high-end aesthetic.
This collection showcases my ability to blend creativity with strategic brand alignment, delivering imagery that elevates the product’s allure. My experience in directing the entire creative process—from conceptualizing the vision to executing the final shot—ensures that each image tells a compelling story, making your product stand out in the marketplace.
By combining my art direction and branding expertise, I create sophisticated visuals that resonate with both brands and their target audiences.
Catalogs and Book Design
I curated and designed a fine art catalog that not only showcases my complete body of work but also delves into the stories behind each conceptual series. This catalog is more than just a collection; it’s a narrative journey that brings art to life, illustrating how each piece transforms and enhances live settings. Through careful design and storytelling, I crafted a visual experience that invites the viewer to connect deeply with the art and its inspiration.
I crafted a series of book covers and dust covers for the hard copy edition, each featuring distinct and captivating designs. This curated selection allows collectors to choose their preferred cover, offering a personalized touch to their collection.
Logos
Hair Creations and Skin
The Hair Creations and Skin Care logo was crafted to embody the brand's luxury through a minimalist design, reflecting elegance and sophistication in every detail.
Chloe Pitterson Photography
The Chloe Pitterson Photography logo was designed to emphasize the brand name while incorporating the lotus flower as a powerful symbol. Like the lotus, the stories behind my photographs emerge from challenging circumstances, blossoming into beauty when brought into the light. This logo represents the transformative journey captured in every image, where even the smallest moments are cultivated into something truly extraordinary.
Ready to elevate your project with expert creative direction? I’d love to hear from you! Whether you’re interested in discussing a new venture, exploring collaborative opportunities, or simply want to learn more about my creative services, feel free to reach out.
For a detailed discussion on how my creative direction can transform your brand, project, or campaign, please fill out the contact form below or connect with me directly. Let’s bring your vision to life with precision, creativity, and style.